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3 Facebook Marketing Misperceptions And How People Can Overcome Them. Have You Been Keeping Away From Marketing On Facebook?
You can find numerous misconceptions and frustrations floating around on the subject of Facebook marketing.
Why Do marketing on Facebook?
Essentially, Facebook, similar to other social media, is a great method to become more prominent and successful by creating a face for yourself on the internet.
Facebook is presently the largest social network globally with more than 500 million active users, long ago overtaking former social networking giant MySpace and it continues to grow at 1 million new users each week.
Myth #1: Facebook takes lots of time.
This is most likely the most typical concern that I hear. It's true that it can be a major time-sink for those who let it but remember that it does not have to be. You have to be a little bit ruthless with yourself, especially if you happen to be using Facebook for both business and linking up with pals and family.
People aren't joking when they point out that social media can be addictive. However if you happen to be avoiding Facebook as a result of fears about it taking lots of time, you're actually missing out on significant networking prospects and conversations.
When you think of comparing it to traditional business networking and the travel and time effort that takes, you'll begin to find out that networking on Facebook is great as it can be implemented at your convenience. That's not to assert that it has fully replaced local or face-to-face networking, but it can definitely supplement it.
Myth #2: Facebook is only for Young People
For those still skeptical, a familiar objection is that most of Facebook's account owners are of a younger age and so there aren't any advantages to utilizing it to market their business. But nevertheless, you may be pleased to find out that based upon January 2010 data, the 35 demographic now represents more than 30% of the entire user base, and the 55 audience grew an unbelievable 922.7% in 2009 alone.
Moreover, compare the inexpensive to no cost of using Facebook "essentially just your Internet connection" to other marketing methods such as the newspapers, TV and radio, and Yellow Pages, and you've got a pretty reasonable case for why you have to build a presence on Facebook.
Aside from the demographics, you can find some other myths in particular I want to address so you can begin seeing the outcomes and avenues that so many other business owners already enjoy.
Myth #3: 'Facebook alone will invite your clients and customers.'
Such a declaration would be wonderful if it was a fact, of course. Do marketers gain clients and customers due to being on Facebook? Definitely. But throwing up a profile and expecting the cash to roll in is never going to happen.
Facebook is excellent for building dependability and expertise, exposing your brand and discovering what individuals want and need so as you can create and package those solutions and give it to them.
Without a doubt, there is no faster way to establish dependability and brand recognition and quickly connect to hundreds of thousands of people who are seeking what you have to offer.
But your actual goal shouldn't be to use Facebook (or any social network) as a direct sales medium. Before you even get on Facebook, you have to have a site or blog to drive people to first. You have to be able to continue to build those connections outside Facebook. And the best way to do that is to come up with a strategy to get buyers and users on your email list.
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