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Online Business Opportunity Lead Strategies - What They Will Certainly Not Tell You
Business opportunity lead vendors don't always narrate the whole story. They usually don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Unfortunately, these three factors are crucial to judging the quality of a business opportunity lead.
First of all, let's find the way to obtain traffic.
To make this simple, let's take an illustration from the real-world: billboard advertising.
We've all been there, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're an online marketing enthusiast like me, the most recent training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Apart from the actual billboard, and the advertisement placed on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, put that same billboard advertisement on the main commuter route leading into the city and you'll generate a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker placing their ad on rural country roads (some crappy celebrity news website,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Secondly, let's consider the "offer."
What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the ad for a reason, and while your broker may be suggesting that they're interested in an online business, that's not always the case.
Back when I still purchased leads, I remember purchasing a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in starting a home business. In reality, they had been responding to an ad offering them an opportunity to get a free computer system.
So, the offer is critical and can't be disregarded. It makes the difference between a business opportunity lead that is willing, also thrilled, to discuss about your opportunity versus wasted money.
Last of all, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.
In actual fact, your typical business opportunity lead is not ready to whip out their credit card and join an opportunity immediately. Instead, they're inquisitive checking out carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- a lot of time -- for someone to make a decision to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone become a member of my team who had been on my email list, getting occasional emails from me, for over eight months. Therefore, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competitors. No thank you.
So what's the answer?
Honestly, I stopped purchasing leads entirely. After wasting literally thousands of dollars buying every type of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is best. You manage the source of traffic, you manage the offer (and therefore, the lead's expectation,) and they are yours entirely to follow-up with until they're ready to join your business opportunity.
Online Business Opportunity Lead Strategies - What They Will Certainly Not Tell You
Business opportunity lead vendors don't always tell you the whole story. They usually don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold. Read this now to discover the 3 questions they hope you don't ask.
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