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The Benefit Of Having Cost Free Download To Create A Mailing List
A mailing list is your lifeline of your online business. If you had a targeted list of visitors to contact each time you have a whole new product or service, you will be able to save a lot of energy by marketing it to your current list of targeted visitors.
You can actually build up a targeted list of potential customers that are interested in your services by supplying a relevant download on your website. You can take Apple for example. Once you download the free iTunes and Quicktime application from their site, they will ask you to fill in an optional name and email form so that they can send you deals and offers on songs that you can purchase.
In fact, you do not need to give such a "heavyweight" download such as a full-feature software like apple itunes. You can attract prospects equally well with some quality bonuses such as a simple report, a free wallpaper, or others. The important thing is that your download offers enough value for the visitor to be willing to offer his/her own email address to get it.
But yet, slapping together a simple download and putting a link on your website won't be enough to attract qualified customers. You need to do some homework in order for your lead-generating system to operate well for you.
First of all, you must put your download form prominently on your website. Preferably, dedicate a page to it and connect to that page from every other page of your website. That way, there is no way online surfers cannot locate the download page, and when they do, you'll get some of them transformed into your prospects!
Also, you have to put a little effort into advertising your download. Explain and elaborate on the values of the download, and why your website visitors should download it. Perhaps you believe why would anyone want to pass on a free sample, but most of your visitors would be too lazy to take the effort to download it mainly because most of their downloads just sit on the hard disk collecting virtual dust. It is really important to show your visitors why they should download your freebie.
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